Tecno’s Mission for Inclusive Smartphone Imaging Expands to Saudi Arabia

Tecno has long been at the forefront of addressing skin tone representation in smartphone photography. With its commitment to diversity and authenticity, the company has now announced an exciting new chapter: a collaboration with the University of Leeds and Dar Al-Hekma University to improve skin tone representation specifically for Saudi Arabian consumers.

Tecno’s Campaign Against Skin Tone Bias

The journey began in 2023 with Tecno unveiling its AI-powered Universal Tone technology, a groundbreaking feature designed to capture the full spectrum of human diversity in photographs. This innovation has been especially impactful in emerging markets, where Tecno has already established a strong presence.

Last month, Tecno launched a global campaign against skin tone bias in smartphone imaging. The initiative aims to ensure that all consumers, regardless of their skin tone, are authentically and beautifully represented in their photos.

Research Collaboration with Saudi Arabia

To take its efforts to the next level, Tecno has partnered with two esteemed institutions:

• The University of Leeds
• Dar Al-Hekma University

This partnership will focus on understanding the diverse skin tones unique to Saudi Arabia and the broader Middle Eastern region. The research will involve collecting and analyzing a wide spectrum of skin tones to ensure Tecno’s imaging technology caters specifically to the regional characteristics of these complexions.

Tecno’s objective is clear: to enhance its image processing algorithms and deliver authentic representation in every photograph, thereby solidifying its leadership in inclusive smartphone imaging.

Expanding the Initiative Across the Middle East

The research initiative isn’t limited to Saudi Arabia. Tecno plans to gradually expand its efforts to other countries across the Middle East, addressing the region’s diverse cultural and aesthetic needs. By doing so, the company is reinforcing its position as a trailblazer in mobile imaging technology.

For users upgrading to a Tecno smartphone or any new device, transitioning their data should be as smooth as possible. That’s where Smart Transfer comes in.

The Smart Transfer device clone app is a third-party clone phone solution designed for effortless data migration. With just a few steps, users can share large files such as photos, videos, contacts, and other files seamlessly between devices. This app ensures that even when moving to a Tecno device with enhanced imaging capabilities, your treasured memories remain intact and ready to shine with improved skin tone representation.

Why Tecno’s Efforts Matter

Tecno’s dedication to inclusive smartphone imaging is more than a technological innovation — it’s a cultural commitment to representing the true diversity of its users. By addressing biases in skin tone representation, Tecno is setting a new industry standard that celebrates humanity’s rich diversity.

What’s Next for Tecno?

With its research in Saudi Arabia and broader ambitions for the Middle East, Tecno is poised to redefine how smartphones capture and portray diverse skin tones. This initiative is a step forward in making smartphone photography inclusive for everyone, no matter where they are or who they are.

Stay tuned as Tecno continues to innovate, and don’t forget to enhance your smartphone experience with Smart Transfer for hassle-free data migration.