Pinterest has planned to extend Pin Ads in Latin American Area

Bianca Patrick
3 min readAug 4, 2022

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Pinterest is now the top-notch platform for sharing or sharing ideas, pictures, interests, and activities.This social media app plans to increase awareness in South American regions by creating the best promotional campaign to provide people with smooth online shopping experience. Pinterest has revealed that Pin Advertisements will be made available to all companies in Argentina, Colombia, and Chile as it continues to expand its ad offering to optimise its commercial opportunities.

According to Pinterest, the company recently launched its first advertising campaigns in these markets with a select set of early partner companies, including Tiendas Paris and Publicis Groupe, which cleared the ground for the current broad market extension. The social media app is acquiring the maximum number of active users who are now transforming their profiles with the best content to become influencers easily. Brands are advertising their products on all key social apps, but Pinterest was not offering basic features to reach the desired target audience.

Pin Ads For Users

The launch is the next step in Pinterest’s growing South American business initiative; last year, Pinterest Ads were also made available in Brazil and Mexico. Over 18% of its overall user base, or around 80 million active users per month, are reached by the app in the region. This is a significant alternative and reflects the expansion potential that Pinterest still has in this area. In addition, lively pinners are integrated with ads available in a global community. Still, it will be the first time for the Latin American Pinterest community to access a plethora of posts linked with online commercials.

With Pinterest’s advertising business still having a long way to go and the potential for increased revenue for the company, as well as the platform’s warning of ongoing revenue pressures through 2022 and its overall user base being somewhat unstable, it needs to tap into these expanded markets to maximize its potential and demonstrate its value to investors. In addition, the social media brand was suffering a roller coaster experience in the market with new strategic plans that confused finding the right segment. Now with an accurate plan, this brand will be reaching its loyal users by connecting sellers and buyers through posts that can create synergy for a long duration.

Users of Pinterest in South America were installing apps that can help to do online shopping. Still, according to research, they suffered smartphone issues that completely damaged their device’s internal memories. Some people even used phone cleaner apps to get rid of bulk images that were not helping in finding online brands, and they were searching for a reliable source to get the best ad posts. Pinterest understands the importance of its loyal customers. Therefore it will build a remarkable virtual shopping zone for this South American continent that can generate profit in a large amount.

One of the social media brand’s spokespersons stated about this new feature, “Pinterest is likely one of the uncommon platforms where it’s real potential for manufacturers to interact with new clients who’re intentional, open and making shopping for choices.” This clearly shows that Pins provide alternatives, and the presence of a Google insider should help the company further its discovery goals in this area. The core objective shows this app will expand its followers globally, but to compete with social app giants; smart tactics are required to facilitate other continents. We have not confirmed the exact date of this feature’s introduction in South American countries, but we may get the official notice within a few weeks.

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Bianca Patrick
Bianca Patrick

Written by Bianca Patrick

Bianca is a content creator & a passionate blogger. She is a professional tech blogger & an avid reader. She loves to explore topics related to tech.

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