Meta Update: Facebook’s New Reel Feature is Announced

Meta is bringing another opportunity to share Reels on Facebook even if users don’t have their video clips to post to the app. To be a competitor with the trendy app including YouTube/TikTok and connect its platforms with what it sees as a fundamental shift in user behavior, Meta has been working to increase the amount of short-form video that users are sharing. Here we will go through all details to find out what new features you can get for sharing reels on Facebook.

Create Facebook Reel

To do this, Meta has introduced numerous tools and procedures that are both intended to showcase short video snippets in feeds and allow the easy development of short-form video content, with this most recent version functioning as the process’ final goal. This is the best feature offered by Meta to transfer files on your smartphone including your favorite short video clips or reels and then upload them on Facebook. The reel creation feature summarizes everything that Meta has been working on Facebook and Instagram.

Facebook Reel Target Users

Over the course of the year, which involves competing with leading video-sharing apps and hoping it would be enough to delay the shifting of its active users towards any available popular app. Reel usage is increasing and gaining substantial traction, as Meta has frequently reported. However, a sizable portion of Facebook and Instagram users may not be interested in installing a new app or creating a new social network just to view little reels on their feeds.

Meta’s Feature Release Date

Meta is striving to weaken TikTok’s competitive edge and prevent users from leaving rather than trying to outdo it. Additionally, TikTok is positioning itself to succeed Instagram in the majority of Asian and European regions if it were to eventually be banned in the US. It seems rational, yet during the past few months, TikTok has undoubtedly performed better than Meta’s apps. Although the release date of the most recent reel feature has not yet been confirmed, we may see it around Christmas or at the beginning of 2023.