Apple is known to be an outspoken opponent of Zuckerberg’s metaverse

Bianca Patrick
2 min readJan 14, 2022

Over the next five years, the metaverse, a virtual reality playground that Mark Zuckerberg is shoving down everyone’s throat, may threaten to engulf us all. However, it appears that Apple CEO Tim Cook isn’t yet convinced by Zuck’s pitch. That is if certain reports are to be believed.

Further Details

According to the data shared in Mark Gurman’s weekly Power On email, even with plans to produce its own mixed reality headset likely this year that Apple would not engage in the metaverse zeitgeist, which was recently propelled by Meta. The portion in question is in the newsletter’s subscribers-only section, but Gurman shared it with the rest of the world on Twitter.

He went on to suggest that Apple prefers the headgear to be used for “bursts of gaming, communication, and content consumption,” rather than for long VR journeys like the ones Meta appears to be planning.

Apple’s undisclosed and presently unconfirmed headgear is believed to include two 8K panels and a strong focus on augmented reality. In other words, Apple expects customers to spend more time gazing about them in the actual world than the Oculus Quest enables, confirming Gurman’s forecast.

Wrapping Up

Though we have yet to hear a definite “no” from Apple, Gurman’s description of the company’s position is heartening for anybody skeptical of big tech’s metaverse drive. You now have at least one major tech company on your side. They’ll still attempt to sell you an expensive cyber helmet, but you won’t be wearing it to every business meeting.

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Bianca Patrick

Bianca is a content creator & a passionate blogger. She is a professional tech blogger & an avid reader. She loves to explore topics related to tech.